You can communicate your idea without technical jargon, and the mood board is universally understandable through its visual language.It helps you focus and define a project's direction during the brainstorming phase of a project.They can help you pitch and communicate a project successfully with potential clients or investors.Mood boards create a foundation on which the following production steps, such as a storyboard, can be based.They communicate the big picture of your project.You can easily share them with clients and team members when they are digital.It defines the direction of the project.They are a compass for the consistency of your project look you can always refer to.Mood boards help communicate creative visual concepts, design elements, and design ideas that are difficult to verbalize.These are the key benefits of creating a mood board: Learn more about what a storyboard is and how you can create one They are an ideal guideline for the design team of every creative project to base their work on during the project.Įspecially for beginners in their respective professions, it can be a potent tool to visually express your ideas without using technical jargon. Mood boards can even be segmented into several smaller mood board categories. The mood board helps creatives like graphic designers get their creative juices flowing. Mood boards are generally created at the beginning of a project, usually during the brainstorming phase when the team's first ideas or visual concepts for a film, video, video game, campaign, theater play, or design project need to be communicated. Sometimes, explaining a visual idea or concept is difficult to communicate verbally that’s why a mood board can be beneficial. It's the visual representation of your project vision and the first step of your creative process. The idea is to visually convey a project's mood, color palette, or particular style.

It’s a photo collage of images, illustrations, notes, patterns, materials, color schemes, text elements, stock images, sound samples, GIFs, and font samples. A mood board, sometimes called an inspirational board, is a tool to collect and communicate visual ideas and concepts.

Illustrator mood board template